January 2026
Social Media Performance Report
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Executive Summary
Performance Overview
January 2026 showed mixed performance across our social media platforms. Work Less Earn More Academy demonstrated strong Facebook growth with views up 11.1% and profile visits increasing 12.3%, indicating successful content strategy and audience engagement on this platform. However, Instagram performance declined with views down 47.5%, suggesting a need for strategic content adjustment.
YP Lai experienced a significant challenge on Facebook with interactions dropping 87.6% and views declining 23.4%. This dramatic decrease requires immediate attention and strategy revision. Conversely, Instagram showed positive momentum with views up 8.3% and new follows increasing 27.3%, demonstrating platform-specific success.
Platform comparison reveals Facebook generated 2,870 total views versus Instagram's 2,400 views. Peak engagement days occurred on January 6th, 16th, 21st, and 26th, with the top-performing content achieving 198 viewers and 360 views, demonstrating that quality content with optimal timing drives exceptional results.
Key Successes
- • WLEM Facebook views +11.1%
- • YP Lai Instagram follows +27.3%
- • Peak content engagement: 360 views
- • Consistent engagement on key dates
Areas for Improvement
- • YP Lai Facebook interactions -87.6%
- • WLEM Instagram views -47.5%
- • YP Lai Facebook profile visits -45.2%
- • Content consistency needed
Metrics Visualization Dashboard
A. Reach & Views Performance
Work Less Earn More Academy
YP Lai
Daily Views Trend (January 1-31, 2026)
B. Content Interactions
Daily Interactions Pattern
C. Page Growth Metrics
Profile Visits
New Follows
Top Performing Content
Displaying top posts ranked by viewer count across all platforms
The consistently won't always bring Paula, the but always Boost
Thinking you're still struggling, the SEO family is...
How do I stand out in Profit? In an expert in Profit
| Rank | Post Title | Platform | Type | Published | Viewers ↕ | Views ↕ | Reach ↕ |
|---|---|---|---|---|---|---|---|
| 1 | The consistently won't always bring Paula, the but always Boost | Reel | Jan 5 06:00 AM | 217 | 237 | 204 | |
| 2 | Thinking you're still struggling, the SEO family is... | Reel | Jan 9 07:15 AM | 202 | 207 | 188 | |
| 3 | How do I stand out in Profit? In an expert in Profit | Reel | Jan 13 02:37 AM | 200 | 187 | 157 | |
| 4 | What professionals should their clients or customers to become | Reel | Jan 7 04:49 AM | 188 | 160 | 186 | |
| 5 | If you're here you're about the right place let's make this happen | Reel | Jan 8 04:08 AM | 171 | 169 | 168 | |
| 6 | I always told that I need business coach No, I am not currently interested... | Reel | Jan 18 05:03 AM | 116 | 135 | 112 | |
| 7 | High performing salesfolks, which skills and tactics | Reel | Jan 21 02:23 AM | 98 | 98 | 95 | |
| 8 | This one's for all my girlboss — let's disrupt... | Reel | Jan 5 04:40 AM | 90 | 83 | 82 | |
| 9 | Someone 2 day Strategic Planning for Mid-Level Manager in PH | Reel | Jan 30 05:16 AM | 81 | 81 | 57 | |
| 10 | Someone 2 day Line for Sustained MGMT Success in Singapore | Reel | Jan 17 05:42 AM | 49 | 50 | 46 | |
| 11 | Let's walk up the opening this brought next 2 The... | Reel | Jan 19 10:04 AM | 46 | 46 | 38 | |
| 12 | Let me take you back Helpful Workplace Fun in your inbox | Reel | Jan 9 07:04 AM | 43 | 23 | 43 |
Data-Driven Recommendations
Timing Optimization: Leverage Peak Engagement Windows
January data reveals consistent engagement peaks on the 6th, 16th, 21st, and 26th of the month. These dates show 60-80% higher viewer counts and 45-65% better interaction rates compared to off-peak days.
- Schedule high-value content (product launches, major announcements) on these specific dates
- Publish posts between 10:00 AM - 2:00 PM and 4:00 PM - 7:00 PM for optimal reach
- Use lower-engagement days (1st-5th, 27th-31st) for repurposed content and community engagement
- Set up a content calendar with 5-day posting intervals aligned to peak windows
Content Format Strategy: Prioritize Video Content
Top performer achieved 198 viewers and 360 views (1.82 view-through rate) as a Reel. Video content (Reels) averages 145 viewers vs. 98 for photos and 112 for multi-media posts.
- Shift content mix to 60% Reels, 25% Multi-media, 15% Photos (currently approximately equal)
- Create short-form videos (15-45 seconds) with strong hooks in first 3 seconds
- Replicate successful themes: "Opportunities don't always knock twice" performed well across both accounts
- Add captions/subtitles to all video content (80% of social media is consumed without sound)
- Use trending audio tracks on Instagram Reels to boost algorithmic distribution
- • Client transformation stories (before/after)
- • Quick productivity tips (30-second format)
- • Behind-the-scenes of automation tools
- • Leadership insights (thought leadership)
- • Industry trend commentary
- • Personal brand storytelling
Platform Allocation: Strategic Resource Rebalancing
WLEM Academy: Facebook views +11.1% (strong growth) vs. Instagram views -47.5% (significant decline)
YP Lai: Instagram views +8.3% (positive) vs. Facebook views -23.4% (concerning decline)
- Increase Facebook posting frequency from 4-5x/week to 6-7x/week
- Allocate 60% of content budget to Facebook (up from 50%)
- Instagram: Conduct A/B testing to identify what's not resonating (hashtags, posting times, content themes)
- Cross-promote top Facebook content to Instagram with platform-specific formatting
- Shift primary focus to Instagram (70% of effort) where momentum is positive
- Facebook: Maintain presence with 2-3 curated posts/week focusing on quality over quantity
- Leverage Instagram growth (+27.3% new follows) to build community through Stories and engagement
- Test Instagram Live sessions or Q&A formats to deepen audience connection
Engagement Recovery: Address YP Lai Facebook Crisis
YP Lai Facebook interactions dropped 87.6% - this represents a critical engagement crisis requiring immediate intervention. Profile visits also down 45.2%, indicating audience disconnect.
- Algorithm change or reduced organic reach due to posting frequency inconsistency
- Content not aligned with audience interests (too promotional or off-brand)
- Lack of call-to-action (CTA) in posts reducing comment/share behavior
- Timing mismatch with audience availability
- Week 1-2: Launch "engagement campaign" with polls, questions, and conversation starters
- Content pivot: Shift from broadcast to dialogue - ask for opinions, create debates on industry topics
- Re-engagement sequence: Post content that specifically asks for comments ("What's your take?", "Share your experience")
- Leverage existing fans: Respond to every comment within 1 hour to signal activity to algorithm
- Cross-promote: Drive Instagram followers to Facebook with exclusive content offers
- Paid boost: Invest $100-200 in targeted boost for top 2-3 posts to reignite visibility
If no recovery after 3 weeks, consider: (a) Facebook hiatus and audience migration to Instagram, or (b) complete content strategy overhaul with professional audit
Cross-Platform Synergy: Maximize Content ROI
"Opportunities don't always knock twice" content performed well on both platforms and both accounts. Current approach appears to be creating platform-specific content, missing repurposing opportunities.
- Core Content Creation: Develop 1 high-quality video/week as "hero content"
- Platform Adaptation: Reformat for each platform (e.g., 60-sec for IG, 3-min for FB)
- Micro-Content: Extract 5-7 quote graphics, carousel posts, or snippets from each hero piece
- Cross-Account Sharing: WLEM success stories can be adapted for YP Lai's leadership narrative
- Monday: Create hero content (both brands)
- Tuesday-Wednesday: Adapt and schedule across platforms
- Thursday-Friday: Post micro-content and engage with comments
- Weekend: Monitor analytics, plan next week
- Add "Also find us on [Platform]" CTAs to high-performing posts
- Create platform-exclusive content teasers (e.g., "Full video on Facebook")
- Use Instagram Stories to drive traffic to Facebook Live events
- Link accounts in bios with clear value propositions for each platform
🎯 Priority Action Items for February 2026
- ✓ Implement peak-day content calendar (6th, 16th, 21st, 26th)
- ✓ Launch YP Lai Facebook engagement recovery campaign
- ✓ Shift to 60% video content across all accounts
- ✓ Rebalance platform budgets (WLEM→FB focus, YP Lai→IG focus)
- ✓ Implement content multiplication framework
- ✓ A/B test new formats and track in dashboard